If a neighborhood name like “Happy Holler” doesn’t make you want to visit, we don’t know what does.  This post is going to cover this neighborhood and either side of it on Central Street, a north/south route in North Knoxville that roughly parallels and is between I-275 and Broadway.  For the purpose of this post, this will include everything along Central at its south cross with Broadway (north of the Old City) up to where it curves and turns into Bruhin Road. 

An excerpt from Jack Neely’s Historic Knoxville: The Curious Visitor’s Guide to its Stories and Places book: “Happy holler started about 1885 when an Irish immigrant named Kavanaugh noticed that many farmers’ wagons seemed to have trouble negotiating a steep dip in the road in Knoxville. As wagons got stuck in the mud, or broke axels, he figured they could use a drink, and opened a saloon here. It was a hit, […] and for years Happy Holler had a rough reputation with multiple beer joints.” 

Rankin RestaurantThe Diner at Twisters

Mid Mod CollectiveMid-Mod Collective

Wild Love BakehouseWild Love Bakehouse

Starting these posts the way we always do – breakfast! You’ve got options: The Diner at Twisters is the spot for that down home country cookin’; expect to find biscuits & gravy and the like here.  If a good cup of java and fresh baked goods are more your speed, look no further than Wild Love Bakehouse.  These made from scratch pastries, quiche, croissants, and more earned AFAR Magazine’s “Best Bakery in the US” title in 2017.  If you chose Wild Love, stop next door at Mid Mod Collective, Knoxville’s premier mid-century showroom.  Try not to drool on their Danish teak and other 50s/60s era items, please. 

Jacks of KnoxvilleJack's on Central

Raven RecordsRaven Records & Rarities

RetrospectRetrospect Vintage Store 

Speaking of “mid-mod”, this Happy Holler really has the groovy goods. After you've admired the home decor and furniture, add some music to take home, with some new and new-to-you records at Raven Records & Rarities.  Cross the street for both vintage AND vinyl – Retrospect Vintage Store has it all in one place!  Expect a booth-style layout with a friendly staff that will share their love of all things 60s/70s.  Those on vacation may have no need for a grocery, but if you do, a stop into Three Rivers Market will take care of that need.  A cute co-op welcome to everybody, you’ll find local and regional produce to snack on, staples, and more.  For a holistic experience (read: yoga and massages), register for a class or schedule a massage at The Glowing Body. Jacks on Central is nearby for a quick coffee pick-me-up and all kinds of plants and handmade and artisan items.

Central FlatsCentral Flats & Taps

Pizzeria NoraPizzeria Nora

Corner LoungeThe Corner Lounge 

Let's talk lunch options and meal ideas for later!  Central Flats & Taps has flatbread pizzas and extensive selection of beer on tap (ok we lied about taking a break, there’s so much good beer here we can’t help ourselves).  Park in the back, sit outside, and relax.  Hard Knox Pizza is a great option for evening with Ebony & Ivory next door (more on that brewery in just a sec). Another excellent pizza pick is Pizzeria Nora – what can we say, we like pizza and beer around here!  If you want a mix of drink options and sandwiches and pub snacks in the same place, that place is The Corner Lounge (hint: next door to Magpies Bakery). 

The Oak Room by AbridgedThe Oak Room

Schulz BrauSchulz Brau

Ebony & IvoryEbony & Ivory Brewing 

Beer.  This is definitely its own category in this part of town and boy do you have your pick of the litter.  Tell us whatcha want: “drinkable” beer?  Fanatic Brewing Co. might be the spot (seriously, read their “about” section).  Would you rather go “Elstwhere”?  Elst Brewing Co. welcomes you to their Elstwhere Taproom or their backyard area with cheerful yellow furniture.  Elst also happens to be next to Steamboat Sandwiches (try the Italiano), so you’ve got some bites to go with the beer.  Do you like fancy bites for your beer? Do you like sours?  Then have we got the treat for you: The Oak Room by Abridged.  The Oak Room has delectable charcuterie boards to pair with barrel-aged sours, but don’t let the pucker scare you away; they have other IPAs and stouts from their sister brewpub, Abridged (in the Bearden neighborhood). 

What's more enchanting than drinking beer in a castle? Knoxville can fulfill this request with a visit to Schulz Brau: a delightful brewery with a taproom inside a castle. Grab an authentic German beer (the owners are from Germany) and enjoy the Biergarten if it’s a nice day outside.  They also serve German pub food like bratwurst, sauerkraut, and gigantic pretzels.  Lastly consider Ebony & Ivory Brewing.  This newcomer to the Ale Trail scene has created "a safe, comfortable, inclusive atmosphere where all can find common ground through beer." 

Not a beer person? Zero chance that's a problem at the Zero/Zero wine bar, Happy Holler’s best spot for natural wines, cheap beers, and snacky snacks.


FreezoOriginal Freezo

TwistersThe Diner at Twisters

We’d be remiss if we didn’t mention dessert.  We already know you didn’t save any of those croissants from Wild Love, so try some other delicacies – like cupcakes – from Magpies Bakery.  This spot is known for their incredible buttercream frosting.  With a motto like “all butter all the time”, you know what you’re getting into.  For those that would rather go the ice cream route, head back to Twisters for a shake, or stop by The Original Freezo - swirling up your childhood memories at their Happy Holler icon (don’t forget to bring cash and come before 5pm!). 

Central CollectiveCentral Collective

Knoxville Children's TheatreKnoxville Children’s Theatre

Central CinemaCentral Cinema 

Several options abound for an evening excursion, mateys! Pop into the eVape Tavern aka the Pirate Bar and yo-ho the night away. For those looking to bring the kids, the Knoxville Children’s Theatre is a must – expect a professional production for children, by children.  For movies with a twist, we’ll recommend Central Cinema.  This neighborhood movie house features classics like Cool Hand Luke, cult classics like Pulp Fiction, and all kind of staff faves in between.  Central Cinema was founded by the creators of the Knoxville Horror Film Fest, so you’ll also see a generous sprinkling of flicks like The Texas Chainsaw Massacre and Leatherface.  If you’d rather be the star of the show, head to Marie’s Olde Towne Tavern on karaoke night.  For those looking for a LGBTQ+ friendly atmosphere, you’ve already found it within Happy Holler itself but we’ll point out Club XYZ specifically.  Dubbing themselves “Knoxville’s Friendliest Gay Place to Be”, expect events like “Queenz Bingo”, Club Trivia Night, Karaoke, and more drag queen shows than you could bat your false eyelashes at.  Come early from 7-9 pm for their “Happy Holler Happy Hour”!