Gotta Know Knoxville
The Ultimate Downtown Knoxville Ambassador Program
Gotta Know Knoxville is an immersive, two-hour guided walking tour hosted by Visit Knoxville. Designed to transform locals and hospitality professionals into expert city ambassadors, this program provides an in-depth look at the history, retail hotspots, and premier venues within the downtown Knoxville footprint.
Whether you are a resident looking to dive deeper into your city’s roots or a hospitality worker aiming to provide better recommendations to guests, this tour is the definitive resource for "knowing" Knoxville.
Program Overview & Schedule
Attendees explore the heart of the city while learning about the attractions that make East Tennessee a top travel destination.
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When: Tours run once monthly from April through October.
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Sessions: Two time slots available per tour date (Morning and Afternoon).
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Capacity: Limited to 20 participants per session to ensure an intimate, high-quality experience.
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Private Tours: Custom private classes are available upon request for businesses or large groups.
Pricing and Eligibility
This program is structured to support the local tourism industry while remaining accessible to the general public.
| Category | Eligibility | Cost |
| Hospitality Partners | Employees of Knoxville hotels, restaurants, and attractions. | FREE (Once per year) |
| Active Volunteers | Team Knoxville members who have volunteered within the last 6 months. | FREE (Once per year) |
| General Public | Residents, non-hospitality workers, and visitors. | $20.00 |
Registration Information
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Tickets: Non-hospitality attendees must present a generated ticket upon arrival.
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Inquiries: If you are unsure of your partner status or wish to book a private tour, please contact Visitor Services at gkk@knoxville.org.
Become a Knoxville expert. Join the mission to create a community of informed ambassadors who can showcase the best of Knoxville to the world.
