KNOXVILLE, TENN. (May 12, 2014) – West Town Mall is excited to welcome two new retailers to the shopping center.

Vera Bradley will move into a space later this year across from Abercrombie & Fitch formerly occupied by Helzberg Diamonds.

The popular franchise specializes in colorful, quilted luggage, handbags and accessories, and began 30 years ago. Over the decades, the retailer has earned a reputation as a leader in the gift industry and known for its distinctive fabrics and trims.

In addition to Vera Bradley, a new Microsoft kiosk will open May 15th in front of Yankee Candle. The retailer will offer an array of Microsoft products, including Windows mobile phones, Surface tablets, and Xbox game consoles. There will also be knowledgeable staff on hand to help answer any questions shoppers may have.

“We’re excited to announce the arrival of Microsoft and the iconic brand Vera Bradley to our shopping center,” said Abbey Harris, director of marketing and business development at West Town Mall. “Our mall is continuing to grow and offer shoppers more variety and options.”

For more information about retailers and events, follow West Town Mall on Twitter @WestTownMall or on Facebook at

About Simon Property Group
Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world.  The Company currently owns or has an interest in 326 retail real estate properties in North America and Asia comprising 242 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S.  For more information, visit the Simon Property Group website at