KNOXVILLE, TN – The Elf on the Shelf® is a magical Christmas tradition recognized in households around the world. Once again magical Scout Elves will be sent from the North Pole by Santa and will land in Knoxville, Tennessee to be adopted by three dozen downtown Knoxville businesses. Families are invited to explore downtown and find where these little Scout Elves have landed each night for a fun-filled, holiday scavenger hunt.

The Elf on the Shelf: A Christmas Tradition is a magical story about how Santa’s Scout Elves help him manage his naughty and nice lists. Once a Scout Elf is adopted and named, the elf receives its Christmas magic and can fly to the North Pole each night to tell Santa about the day’s adventures. Each morning the Scout Elf returns to its family (or in this case Downtown Knoxville) and perches in a different place to watch the festive fun. 

The number one best-selling book, which has sold more than 11 million copies across the globe, was written by mother-daughter duo Carol Aebersold and Chanda Bell. Aebersold, a graduate of the University of Tennessee Knoxville, is delighted that Knoxville will again host this community-wide The Elf on the Shelf® scavenger hunt. “We’re looking forward to The Elf on the Shelf Adventure adding to the magic of the season and helping create fun family memories in Downtown Knoxville.” 

Scout Elves will land in Knoxville to begin the scavenger hunt on Friday, November 24th. Children of all ages are invited to pick up a North Pole Pass at any of the participating businesses to help guide them through the adventure. There will be fun, treats, and prizes along the way until the Scout Elves return to the North Pole on January 7th. Lucky for Knoxville, Santa granted these Scout Elves special permission to spend some extra time in the city after Christmas.

Mast General Store, the Downtown Knoxville Santa-Approved Scout Elf Adoption Center, along with the Downtown Knoxville Central Business Improvement District (CBID), and Visit Knoxville are sponsoring the fun which is part of a jam-packed, season-long, holiday schedule of events in Downtown Knoxville. Information about the scavenger hunt can be found at Information about all that’s happening in Downtown Knoxville this holiday season can be found at City-wide events can be found at For more information about The Elf on the Shelf®, visit

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