KNOXVILLE, Tenn. - For the month of July, Great American Country – the network that celebrates America with original lifestyle programming – delivered the number one ratings growth in prime for ad-supported cable among P25-54, according to Nielsen Media Research. The network experienced year-to-year growth of 51 percent in the key advertising demo, driven by solid performances of established series including Flea Market Flip and Junk Gypsies, plus the July premieres of new original series Highway Cowboys and LogHeads. July marks the second consecutive month that Great American Country earned the distinction of being the top primetime ratings grower among people 25-54, following June 2014 demo growth of 80 percent over June 2013.
Flea Market Flip, hosted by Good Morning America anchor Lara Spencer and airing Sunday nights, was the top-rated series on the network in July, outperforming the network average by 47 percent in P25-54. The series premieres its third season run on Great American Country Sunday, Aug. 3 at 8|7c. Tuesday night’s Living Alaska (+43 percent) and Thursday night’s Junk Gypsies (+25 percent) were also top performers.
“Great American Country is resonating with viewers through strategic programming that fits their values and everyday lifestyles and recreation,” offered Allison Page, general manager for Great American Country, HGTV and DIY Network. “Series like Junk Gypsies, LogHeads and Farm Kings feature families working together, while Flea Market Flip and Highway Cowboys are fast-paced, lively storytelling about unique Americana institutions. There’s a lot more in development for Great American Country to keep this momentum going.”
To learn more about Great American Country, visit GreatAmericanCountry.com.
About Great American Country
From Main Street USA to the biggest coastal cities and everywhere in between, Great American Country celebrates the best of American living with original lifestyle entertainment. Distributed in more than 62 million U.S. households, Great American Country honors America with series profiling families, exploring top U.S. destinations, and highlighting country music’s biggest stars and events. Learn more at GreatAmericanCountry.com. Headquartered in Knoxville, Tennessee, Great American Country is wholly owned by Scripps Networks Interactive Inc. (NYSE:SNI).
About Scripps Networks Interactive
Scripps Networks Interactive (NYSE: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company’s lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively reach more than 177 million consumers each month. Companion websites complement on-air programming with video and social media that inform and inspire. The company’s global networks reach millions of consumers across North and South America, Asia, Europe, the Middle East and Africa. Scripps Networks Interactive is headquartered in Knoxville, Tennessee. For more information, please visit scrippsnetworksinteractive.com.
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